Business Marketing 101: Tips For New Entrepreneurs

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Business Not Doing Well? Try These Two Tips Before You Close Your Doors

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If you have been taking a lot of time and working hard but your business is not doing well, do not close your doors and give up just yet. This is because there are many things you can try to increase your sales, the number of customers you have, etc. Below are two tips to help you get started so you can start seeing your business thrive.

Trade Show

The only way to increase your sales is to get your product or service in front of a lot of people. One way you can do this is to be in a trade show. With a trade show you set up a booth and as people walk by they will stop and talk to you. To make them stop, however, you must make your booth enticing. Offer free things as everyone likes free stuff. This could be things with your company logo on them, such as notepads, pens, rubber bracelets, key chains and more. You could also hand out cards offering a discount on their first order, such as 20% off.

The people working the trade show need to be friendly and outgoing. This will help draw people to the booth. Write up a script for people to say, such as what they should say when visitors walk up to the booth. Ask them to explain your products or services. They must do this quickly as anyone that walks up will likely only spend a few seconds at your booth.

If you have never set up a trade show booth, hire a company to set it up for you. There are consulting firms that will do the entire design for you. They are experienced in the right designs to use to attract people.


Even if you currently have a website set up for your business hire a website designer to revamp it for you. A good website designer knows the right fonts and colors to use to make a website pleasing to the eye.

One of the most important thing a website designer can do for you is to use search engine optimization (SEO) to get more visitors to come to your site. Once they arrive the designer will ensure your website is easy to navigate and that the visitors will be able to find your products or services easily.

If you sell products the website designer can set up an online store for you putting good images of your products, as well as a description for each one.

Talk with a few website designers in your area and ask them to show you past websites they have created.

These two tips should help you get more customers, so you can keep your business up and running for a long time. For more information, contact companies like Arc and Co.